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Pre-Adobe Summit Introduction: Ben Donkor
That’s me, Ben Donkor Guest blog from Ben Donkor who will be reporting live from Adobe Summit EMEA. The highly anticipated Adobe Summit is just days away, and I’m currently counting down the hours with...
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Make Your Tweet Count!
Every year, 250,000 young people in the United Kingdom take part in programmes run by the charity, Young Enterprise. They have one vision: to inspire and equip young people to learn and succeed through...
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European Marketers Face Digital Roadblocks on Path to Reinvention
Anyone watching the sixth and final season of “Mad Men” may have seen Adobe’s “Click, Baby, Click” commercial during program breaks. I love this satire and what it represents: a legacy leader stuck in...
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Adobe Summit EMEA: Day 1 Overview
Guest blog from Ben Donkor. The eight edition of the Adobe Summit EMEA concluded on Thursday, making it the largest digital marketing event of the year, with almost 4,000 in attendance from 47...
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Adobe Summit EMEA: Day 2 Overview
Guest blog from Ben Donkor. Adobe VP John Mellor kicked Day 2 off with a great comparison between the Adobe Summit and the “rise of the coffee houses” that led to the Age of Enlightenment in England...
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Entering New Dimensions – Adobe at dmexco 2014
Every September, thousands of digital marketers descend upon Cologne to learn from the best and revel in the collective knowledge of all things marketing. We are, of course, referring to dmexco. This...
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Digital Transformation Needs Marketing & IT to Align
Recommendations for successful marketing transformation The perception of international technology corporations shows again and again that Germany is often more hesitant than the rest of the world in...
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Adobe and Publicis Groupe Team Up: News from dmexco 2014
Having lived and worked in Germany for four years, I’ve grown to deeply appreciate the innovation powerhouse the country has become over the past several decades (some even argue it now dominates the...
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Adobe at dmexco: the overview
Last week, I attended the world’s largest digital marketing conference in Cologne. As a digital marketer, you’re sure to know this is dmexco. With over 30,000 attendees and 800 exhibitors, it’s a hub...
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Digital Marketing: Are we reinventing fast enough?
To say that new technologies continue to change the world would be a huge understatement, and anyone who saw the round-the-block queues for the iPhone 6 last month could see that consumers have an...
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Digital Trends Breakfast Copenhagen
At the end of last month I hosted an Adobe Digital Trends Briefing for digital marketers in Copenhagen. We had a great turnout on the day and many people stayed to have lunch and network after the...
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Reinventing the 3Ps of Digital Marketing
Over the last few weeks I’ve had the pleasure of attending and presenting at a number of the Adobe Digital Marketing Symposia around Europe. We’ve had an incredible turnout of people at each of the...
View ArticleDigital Marketing Symposium: What exactly is marketing today and how do we do...
We recently hosted the UK’s leg of the Adobe Digital Marketing Symposium, an event which saw marketers from across Europe join together in London to discuss the key theme that’s continuing to lead the...
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Digital Trends: Quarterly Digital Intelligence Briefing
It’s that time of year again, the time when we hear from industry experts and businesses where they think the marketing opportunities for 2015 lie. Before we start looking at the trends we can expect...
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Digital Trends: Predictions for Digital Marketing in 2015
Digital marketing is a fast moving world, with trends and innovations constantly pushing us forward. Recently, we took a look back at our predictions for 2014 and, with the new year rapidly...
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Digital Trends: An Industry Focus on Digital Marketing in 2015
On the Digital Europe blog we’ve been looking at developing trends and upcoming developments in digital marketing. If you’ve not yet seen our predictions for 2015, you can take a look here. While I...
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Holiday Sales Predictions Hit The Mark
There’s a definite festive buzz around the Adobe offices at present, but perhaps not the type you’d expect. I am of course referring to the Adobe Digital Index Holiday predictions we released last...
View ArticleDon’t let the marketing technology landscape cloud your key objectives
The rapid growth of the marketing technology industry – as displayed in 2015’s edition of the Marketing Technology Landscape Supergraphic – is astounding. Nearly 2,000 vendors are now operating...
View ArticleMagic Bands, Magic Quadrants, and Magic Technology
Last year, we talked a lot about the reinvention of marketing—from both a personal skills perspective as well as an entire business transformation. And as marketers continue their journeys and build...
View ArticleSales Enablement Developments for 2015
It’s no news that digital tools are permeating every single business practice, and sales enablement is no exception. We reported it back in September 2014, when our research proved that mobile is also...
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